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Fast fashion: EU Europe plans fast fashion crackdown

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Image source, Getty Images

Europe is to crack down on fast fashion through proposals to make the clothing made and worn there more durable, reusable, repairable and recyclable.

The sustainable textiles strategy, due to be unveiled on Wednesday, will target clothes at every stage of use, including design, repair and recycling.

The initiative aims to boost the market for sustainably made garments.


Manufacturers will have to ensure their clothes are eco-friendly and hard-wearing.

And consumers will be given more information on how to reuse, repair and recycle their clothes.

Iona Popescu of environmental NGO, the Environmental Coalition on Standards, said the rules to be announced by the European Commission are designed to bring in longer-lasting products that can be used multiple times rather than worn a few times then thrown away.

“The Commission seeks to put a halt on fast fashion by introducing rules on textiles to be used in the European market,” she said.


Image source, Getty Images

Similar rules will apply to the likes of electronics, such as smartphones, and furniture under an initiative known as the Sustainable Products Initiative (SPI), she added.

It’s estimated that less than 1% of all clothing worldwide is recycled.

According to the European Environment Agency, clothes use in Europe has on average the fourth highest impact on the environment and climate, exceeded only by food, housing and transport.

For every person in the EU, textile consumption requires 9 cubic metres of water, 400 square metres of land, 391kg of raw materials, and causes a carbon footprint of about 270 kg.

In the UK, politicians have called on the government to change the law to require fashion retailers to comply with environmental standards.

The government rejected most of the Environmental Audit Committee’s recommendations in 2019, including making clothes producers pay for better clothing collection and recycling, but has made textile waste a priority.

Tamara Cincik of the think tank for the fashion industry, Fashion Roundtable, said the textiles strategy could set the tone for future legislation outside of the EU.

“If expectations of brands in the UK compared to the EU diverge, this will hopefully encourage stronger expectations of future UK legislation,” she said.

“This is why it is so important for both UK brands and the government to be alert to this strategy, as the EU remains our largest, and indeed, closest trading partner for the textiles and fashion industry.”

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