If you find yourself in London this month you will find a “bit of Belgium” in the UK capital.
This is because the renowned Belgian chocolatier Pierre Marcolini is showcasing his craftmanship at the ‘Brussels Boutique’ pop-up store which has just opened in the heart of London’s West End (a stone’s throw away from Piccadilly Circus).
It aims to showcase 25 Brussels based companies thriving in the food and drink sector and runs until 23 July.
Leading the line-up is Pierre Marcolini who founded his business in Brussels in 1995 and whose work encapsulates the best of Brussels with a modern twist.
He has since become world famous for his chocolates, patisseries and ice cream.
Products currently available as part of the pop-up are signature Maison favourites, including ‘Chocolate Tablets’ (£9 per bar) and ‘Petits Bonheurs’ (£7 per bar) in a selection of flavours using Grands Crus chocolate from ‘Bean to Bar’ – all carefully and sustainably selected by Marcolini.
Pierre Marcolini is the brand that most “reflects the Belgian spirit”, according to a ‘Truth about the New Europe’ study carried out by the McCann Communications Service in 2020.
Pierre Marcolini was also elected ‘Best Pastry Chef in the World’ at the ‘World Pastry Stars’ Awards.
A spokesman for the event organizers said, “The new space very much reflects the style of the Maison with marble walls, high ceilings, and imposing arches overlooking one of the trendiest shopping streets in central London. Further exhibitors which reflect culinary trends in Brussels will include beer, cereal, coffee, crackers and more! Delicacies from leading Brussels producers will be available for tasting and purchase.
“Pierre and the team are very excited for the opportunity to further showcase the Maison’s offering in London adding it its flagship boutique on Marylebone Highstreet with counters also in iconic department stores Selfridges and Harrods.”
The spokesman went on: “The ‘Brussels Boutique’ pop-up aims to promote local brands and products to the British public and distributors, as well as host various B2B events to grow its network with corporate partners in the UK.
“It forms part of a fund to support European businesses following the UK’s withdrawal from the European Union,” added the spokesman.
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